Thursday, August 18, 2011

Dedicated to Anthropologie Mind, Body and Soul! For Anthro Bloggers!

I'm devastated by the financial news surrounding Anthropologie and Urban Outfitters.  Article HERE.  This isn't the first time I've heard such reports.  Here is how I hope to make a difference.

My goal is to buy less Anthropologie.   

You heard correctly!  Now please hear me out...

Take Action Dress - by Girls From Savoy - Anthro $168 - April 2011
Jackie Cardi in Laquer Yellow - by J Crew - $62 - June 2011
Sasha Pump - by B Makowsky - Macy*s Orig $134 Sale $104, FS Promo - Sept 2010
Quilted Patent Ivy Stem Print In Black - by Orla Kiely AW10 - PerriBerri Orig $495 Sale $278 - April 2011
Bits of Ice Bracelet - Anthro Orig $48 Sale $5 Hidden Catalog Stock - Apr 2010
Black Stud Belt from Eva Franco Archer Dress - Aug 2011


Anthro has been trying to tell us something for months.  For example...the Take Action Dress in Polka Dot I wore on Wednesday.  Anthro left us no alternative but to purchase this dress full price. They also told us to grab the Pomflower Shift and the Mompos Dress before it was gone.  Have you noticed how fast the Fall line-up of Chie Mihara's is selling out.

The Nightshades Heels are gone... at full price

 The Points of Light Heels are just about gone... at full price

Anthro is stocking only a few pairs in each size of these very expensive items.  They would rather sell out than put these items on sale.  Granted, you can find these items elsewhere.  That isn't going to keep Anthro in Business.  So what will?

I plan to purchase as much full priced Anthropologie as my budget will allow 

Which means in the long run I will have less Anthro in my closet  

So be it



Now You See Me

Do you see the connection? Then feel free to follow my lead.

If the Fall line-up is not everything Anthro has promised it will be, we will all be returning to the Medieval Pre-Anthro Mall shopping days.  It was worse than torture then!  Even more so now that we have experienced Anthropologie.  It's my daily motivation I can't happily live without.



Now you don't 

This is where Anthropologie will be if we don't do something soon.  I am happy to do this alone.  At least I can stand up and say I tried to make a difference.

Truth is... I can't make a difference by myself

It takes an entire community to save a town

I know this isn't what you want to hear.  But you do need to hear it.  I'm just a small Anthro Blogger carrying a big message that contains a hopeful suggestion.





Why does it feel appropriate to show my lace edged shorts in Black and White?


Take Action Dress - by Girls From Savoy - Anthro $168 - April 2011
Sasha Pump - by B Makowsky - Macy*s Orig $134 Sale $104, FS Promo - Sept 2010
Quilted Patent Ivy Stem Print In Black - by Orla Kiely AW10 - PerriBerri Orig $495 Sale $278 - April 2011


Please shop at Anthropologie tomorrow.  Don't make your goal to fill your closet with as much as it will hold.  Instead, buy those special full priced Fall items that you really want.

I purchased a full price Dress Tuesday HERE

I will no longer link back to other retailers on this blog.
Not until the day I know that Anthro is sound in collective mind, body and soul.  

Nor do I plan to shop anywhere but Anthro
Sorry J Crew and Modcloth
I am a Proud Anthropologie Blogger in my Heart

My thoughts and prayers go out to all the employees and their families that depend on the success of Anthropologie.

On Friday I will share a very special happy ending with all of you...

Anthro Sister Love, Laura  (lauramartinsemail@yahoo.com)

Comments (35)

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You are so gorgeous in your Anthro outfit! I really love that dress.

While I understand where you are coming from, I myself don't feel fiscally responsible to keep any place in business except my own house and home. Just different points of view :)
1 reply · active 711 weeks ago
Thank you Eek! I see your point. It's true Anthro is a business. But it's also an experience. One I prefer to have around.

Sent from Laura's iPhone
The Take Action dress looks great on you!

Like the previous commenter, I understand your viewpoint. Unfortunately, I am one of the Anthro fans who can't afford to buy their clothing at full price. To be honest, it is often a splurge for me to buy a sale item there. If Anthro's strategy is to limit quantities in an attempt to prevent items from reaching sale, they might alienate many of their customers who, like me, wait patiently for their favorite items to go on sale before purchasing. I am curious as to what other readers have to say.
2 replies · active 711 weeks ago
I am also an Anthro fan who can't afford anything at full price. Before I discovered Anthro, my clothing budget was something like $30-$40 for jeans and shoes, $10-20 for tops and dresses and skirts. My love for Anthro has forced me to re-adjust my idea of what is a reasonable price for clothes that I love, but that still means that I'm waiting for sale in order to splurge on a $30 top--not to mention $80 sale dresses, which are a serious splurge. I'm still a college student, so I'm hardly making enough money to afford Anthro.
I hear you! Certainly not everyone can make the kind of move I am.

I'm thankful Anthro was not around when I was in college.I learned how to shop second hand stores.Believe me I know how hard your struggle is. I was a single parent of a toddler living day to day. His Grandparents were very generous when it came to his cloths and toys.

Sent from Laura's iPhone
Just because the market is volatile and Anthro's sales are down doesn't mean that the future of their company is in jeopardy. Furthermore, if what the article says is true (and reading other Anthro blogs seems to indicate that it is), when a company creates silhouettes that are unflattering to women, I am not going to reward them by buying those items at full price, particularly when there has been some dissatisfaction with the quality of materials used. I love Anthropologie's clothes as much as anyone who reads these blogs, but I think your suggestion that we buy full-price clothes from Anthropologie and spread the word to other bloggers is somewhat alarmist. Especially in this economic climate, I cannot afford to pay $388 for a pair of shoes--that is the same as my family's grocery budget for a month. I like what I see in terms of Anthro's fall offerings and I will continue to implement the shopping strategy I have always used with them--buy the items that I cannot "live without" at full price (probably one or two items per year--this year, only the Bosky lace skirt) and wait for most of the things I want to go on sale--most of the the time, they do--and if they don't, well, it's really just a dress (or a pair of shoes, or a sweater).

I do understand your perspective, but I did not see anything in the article that made me doubt Anthropologie's long-term solvency as a company.
1 reply · active 711 weeks ago
All I asked was to purchase the items you truly want at Full Price. It sounds like you are already following that strategy.

Sent from Laura's iPhone
My BF, for one, would be personally thrilled if Anthro went away, because that would mean when we went to the mall, the "just a peek" into Anthro which usually turns into an hour would disappear. And quite honestly he can't stand the potpourri smell of the place (which I'm sorry to say, Anthro, I agree with). But what do men know about fashion, right? ;o)

This is another sensational outfit, Laura - you do Anthro proud!
1 reply · active 711 weeks ago
Lisa,

I haven't been in enough stores to grow sick of the smell. The first time I brought home Anthro from a B&M I didn't want to wash the scent away. I guess it's a different perspective when you live in a No Anthro Zone. What I would give to have one nearby.

Sent from Laura's iPhone
I wish I could join your rally! Sadly, I'm trying to cut back my retail budget. I'm not giving up Anthro (never!), but I will have to do more shopping at other places. On the other hand, I think I'll take part of the challenge. It makes sense to spend my Anthro-money on one or two full-priced items that I really love instead of buying tons of sale stuff.

I love your retro pumps with your Take Action dress! And I can't wait to see how you style the Tupelo dress.
1 reply · active 711 weeks ago
Thanks Mich! I'm happy you like part of the suggestion. I know it's tough being a student.

Sent from Laura's iPhone
I think I already follow what you're proposing, but for different reasons--I've found that here in Toronto, a lot of things never make it to sale and we don't have the same options for tracking down sales items. So if I want something, it's at full price. Then when I'm in the U.S. shopping at Anthro, I buy at full price because it's like a sale to me (assuming the price discrepancy remains and the Canadian dollar remains high against the US dollar).

Also, in my possibly warped mind, I think, if I don't really really want it enough to buy it at full price, why would I want to buy it on sale? It makes perfect sense to me (and a few select other people), but a lot of people look at me like I'm crazy.

Anyway, I'm all about buying less but buying what you LOVE. Not that I'm great at following that all the time though.
1 reply · active 711 weeks ago
We have the same mind set. But like you, I have been lax about following my own standards. This is really the first year I have felt compelled by Anthro's long hold on dresses to buy full price. Before, if it didn't make sale then I didn't get it. Which is a shame, because now I wish I had them, and many are hard to find. The same for shoes. Even harder to find in good condition.

I understand the difficulties Canadians face in regards to Anthro. At least shipping is 1/2 price for Canadians for the next month and a half.

Of course I bought a few sale things on Tuesday. Then I went for the Tupelo Dress as the Full Priced Item for Free Shipping. I think it was a smart move by Anthro. Do you? I will take advantage of the offer. No B and M can be rough.

Sent from Laura's iPhone
I think Anthro isn't doing well because their quality has been lacking and their styles have been unflattering. I think it's up to Anthro to save itself. They need to rethink what they buy and what they make. They need to better understand who their customer is and what she wants. Frankly, they need to get their act together! It's not up to the consumer to save them. Customers will buy if they sell the right items at the right price points. They have been making mistakes, and if they have learned from them and rethink their strategy, I have no doubt they will rebound but if they continue doing what they're doing, they will continue to suffer. You can't rally enough people together to save them. Also, I don't feel sorry for a company which does huge markups on clothing that has poor quality and styles. I think they need "to get back to their roots" so to speak...and make clothing which made them successful in the first place. Of course I want them to survive but they need to do right by their customers too.
3 replies · active 711 weeks ago
Anthro has made it sound like they are listening. At least thats what Roxy heard at the NYC Blogger Event. But as I browse the Fall Collection, I don't see a whole lot of improvement. Sure there are a few scattered items here and there. It's not enough for most of us. It's as if they are throwing a bone to us, while they are trying to attract another customer base. I hope they get their head out of the sand soon. The last thing we want and they need is a repeat of the last 8 months of practically nothing. I'm not seeing very many Fall Dresses. It feels like the Tupelo was about the only dress I want. Where are the days when I couldn't afford all the things I wanted. Shopping is about options. I want more options. None of us are going to buy clothing we don't like. Sale or no sale. I'm hoping Sept will reveal a lot of options. I want to be surprised and Wow'd. Or it's going to be a lean Fall/Winter.

Sent from Laura's iPhone
I agree. I don't see a whole lot of improvement so far with their Fall Collection. My wishlist is very very small. I have also wondered if they are trying to attract another customer base or a broader audience. I feel like they are trying to follow trends but it doesn't appear to be working. To me, the true Anthro lover is not a trendy woman. Instead she is someone who values quality, nice/flattering shapes, and sometimes quirky fabrics/patterns.
Lisa,

Exactly! It felt like Anthro was trying to attract the Trendy women and phase us (Anthro Lover) out.

I didn't see Roxy's Post about UO's 2nd quarter earnings call until tonight. It explains a few things, but I'm still left uneasy. What was most meaningful to me was an admitted attempt to get Anthropologie back on track this Fall. I had already heard this statement. My biggest question is what caused the derailment in the first place. Unfortunately, Stocks have been taking a punishment the last 2 weeks and sales have dropped. Even Roxy herself admits that she is not purchasing because of the Wall Street down turn. The most disturbing part of the entire call, was the little blurb I linked back to at the beginning of my Post. I admit that I don't understand the numbers. Rocks yes! Stocks no! Roxy certainly explains this better than I ever can. I am confused by some of the financial jargon, but I think I got the gist of the issues. My post was just a feeling I had in my heart. At the time I had very little information to go on.

http://effortlessanthropologie.blogspot.com/2011/08/notes-from-urban-outfitters-q2-2012.html#idc-container
I have made a few full price purchases lately, and all online. The Fanfare Platforms, Malbec Heels, Liquid Acres Skirt and Shirr and Pleat Pencil Skirt. That is mostly because I know fall will be arriving here in Canada soon and think these pieces will be staples of my fall wardrobe. I don't want to wait to wear them. Thank goodness for the half off shipping. That being said, I really am mostly a sale shopper and I don't think that will change for me too much. I also am very specific about what I purchase from where. J. Crew is my go to store for basics and classics - shorts, t-shirts, cardigans, blazers and the odd pencil skirt. Anthro is my go to for whimsical tops, fun dresses and chemises.
Although it was a splurge for me on my newfound student budget, I bought the Go-Everywhere Tote at full price for my school bags (it was a going back to school gift for myself). I'm thrilled with it! If I had the resources, gal, I'd totally buy my loves at full price! But like Mich, I'm on a tight budget right now ... it's going to be one item a month or so at sale price for me for a while! Boo! But I admire your dedication, Laura. You're a true Anthro-sister with some serious heart! :)
1 reply · active 711 weeks ago
You are sweet Mandy. Its understandable that not everyone has the same resources. I was following my heart and obviously didn't see every angle. But I'm happy with the discussion the Post generated.

Sent from Laura's iPhone
I would have purchased more from Anthropologie if I had liked more of the offerings. If Anthro wants more of my business they need to offer more of what I like. If they don't I will have to shop elsewhere.
Vintageglammz's avatar

Vintageglammz · 711 weeks ago

I've noticed a few things about anthro lately...1- the prices have seemed to be inflated and 2- as some people have mentioned, their offerings aren't as appealing as previous years. I will still pay full price if I really loved the item and if it looked like it would be likely to sell out before sales. it really depends on the item. I must admit, I've bought a couple of things recently from shop ruche and a sos because they were reasonably cheap and delivery was at a minimum. I kinda wished anthro would sell more mompos and take action--like offerings..hehe. Then I will definitely pay full price..
You look fantastic in the take action dress! I want o wear mine again now...
1 reply · active 711 weeks ago
Jen,

I am right there with you Jen. There isn't enough stock that appeals to the true Anthro Patron. On the flip side, there is too much stock that appeals to the Trendy masses. Something we are not. I'm wondering if the numbers of True Anthro patrons is dwindling and Anthro is attempting to draw the average Trendy Women to their stores. The problem is the styles they have been flooding the stores and website with can be found elsewhere for a lot cheaper. With the economy in the tank, more women are looking to satisfy there wardrobe with cheaper options. And Anthro's Fabric and Quality have been much to be desired lately. For example the Gathering Tank. The raw edged neckline, and unforgiving sheer jersey was a pass for me, even on sale. I had hoped it would feel like the Molded and Melded Tee.

From what I have heard, Anthro is working at making some of the changes we have been complaining about. Unfortunately it takes time for them to switch gears. Did you see Roxy's Post on Thursday? You might want to check it out. She outlines the highlights from UO's 2nd Quarter Earning Call. It's a real eye opener. I could believe it when the analyst described holding his hand under a blouse that was completely sheer, and asking who would wear something you can see right through.

The Take Action Dress is so much fun to style. I think this is style number three for me. I'll be on the look out to see you wearing yours.

From my Yahoo Mail - Laura
I don't know anyone who buys this expensive clothing at full price. It's just not a wise use of your dollars. And, most of us have families to feed and are doing anything but buying items full price during this recession, which is rapidly turning into a depression. My husband and I both have very good jobs and I could go crazy paying full price, but it's just not responsible.
1 reply · active 710 weeks ago
I understand. I've no children at home and no other responsibilities, so I see no problem with Full Priced purchases.

Sent from Laura's iPhone
don't mind buying things at full price if the quality is worth the price, but lately I've had too many things that are cut weird, don't last through one wash, poorly made and I'm not willing to pay a high price for those items no matter what store they're from. I never expected to have those issues with Anthropologie items. I pretty much won't buy any top for more than $30 unless it's something really different that looks like it will last. Atleast if I buy something at Target that ends up lasting only a year, I know that I didn't spend a week's worth of groceries to buy it.

Not to mention Anthro's crappy customer service lately. Robotic answers, rarely a satisfactory solution, and no reaction whatsoever to a disgruntled regular customer. My spending at Anthro has decreased significantly in the last couple of months because of all these issues. There are a few fall items that I really like, but like you said, they're playing shenanigans with full-price items and they're disappearing at ridiculous rates (and being completely "zeroed out" in wish lists meaning no chance of pop-backs). Why treat your customers like that? And what the hell is the point of the Anthro card if it rarely gets you anything?? It certainly doesn't get you better customer service. I didn't even use my birthday discount--that's how fed up I am.

Thanks for starting this discussion--I hope some Anthro execs will read through all the comments and learn something.
1 reply · active 710 weeks ago
Terrie,

Did you read Roxy's post on Thursday that focused on UO's 2nd quarter earnings call. It's hopeful, but at the same time confusing. There was mention that UO has not been with-holding mark downs. What? That's a blatant lie! We know Anthro has. But the news was promising concerning change.

I think the biggest problem will be timing. Can they switch gears fast enough, before Patrons jump ship. I'm in for the long haul.

I haven't purchased a top from Anthro in 8 months. Untailored peasant does me no favors. It's possible see through, unfinished, and riddled with holes is a fashion statement to some, but not Anthro Patrons.

After reading the responses, it's clear to me Anthro is in for a bumpy ride. Testing the water for support has clearly netted very little understanding or patience from the Anthro Blogging Community.

I learned to shop online because Anthro was the only store that offered great quality and an abundance of flattering and fun choices. Without those Anthro has lost me. Modcloth is riddled with the same holes. Occasionally I find a dress. The only winner I have found from J Crew is the Jackie Cardigan. Not keen on their concept of dressing.

My favorite brands tend to be expensive. I prefer a few great items that cost more over a lot of cheap staples. It comes with age. Shoes I can find all over the web. As long as Chie Mihara keeps pumping out Lovelies I'm in shoe heaven. I would miss the Anthro exclusive brands though.

Regardless of what some say, in this economy, no company is immune to failure. If anyone thinks that, I wonder where they have been over the last 2 years while behemoth's have dropped off the map. Company's don't stay in business if everything goes to sale.

I had hoped to see a show of loyal customers that are willing to see Anthro through this rough patch. But the comments suggest they are few and far between. I am even more concerned about the future of Anthro. But certainly there are far more important issues to worry about.
blondmom3's avatar

blondmom3 · 710 weeks ago

I don't think it is resposible to buy things at full price during these times. I have always taugh my children that it is better to wait until the item goes on sale, don't ever buy at full price-you are wasting your money.
I have loved Anthro for many years and still covet my items I boughtat a sale price because they have lasted and I still pull them out to wear today. I have not seen the quality or the classic style that could last more than one year lately. I use to keep myself from walking in the store because I could not leave without buying something. I no longer need to hold myself back- grandma clothes do not appeal to me. Anthro is blowing it big time- how dare raise prices in this ecconomy? That is not the way to save your company. Go back to your old ways and you will get a lot of us back.
1 reply · active 710 weeks ago
Dear Blondmom3,

You just suggested that I am behaving irresponsibly by paying full price. I'm not sure where such an idea comes from. But you are entitled to your opinion. However, your argument is weak.

Paying full price is my prerogative. It also gives me firstchoice on the best items and insures that I can find the item in my size. I don't waste valuabletime, energy or gas running around to Anthro sale rooms. I don't even have an Anthro with-in a 2 hour drive. Not to mention that I work full time, have this blog to maintain, and a house to take care of, so sale hunting isn't on my busy schedule. My one child is grown and on his own. I have no credit card debt, pay my bills on time, and pay my taxes. My income is mine. I depend on no one.

To suggest that paying full price makes me irresponsible is absolutely ridiculous.

Seriously, do you think any Company can stay in business if all their stock went to sale and customers never paid for anything full price. I hope that most of the general population doesn't think like this. Teaching your children such an idea is irresponsible. But that is your business.

Please don't take my statement above the wrong way. I want you to understand why your idea is detrimental to the economy, and generalizing such an idea on others is not sound judgement. I would never expect someone that can't afford to pay full price do such thing. It is a choice that should be made responsibly. I would assume that anyone who commonly reads my blog would understand that.

From my Yahoo Mail - Laura
Price go up when the dollar is worth less. Given that the dollar is so weak right now, expect prices for everything from food to clothing to go up. It's a global economy. That one dollar used to be able to be a certain amount of goods (silk, rice, gas) but since the decline of the dollar, the same amount of goods will take more dollars to buy.

It may seem like Anthro is just raising prices, and while it appears they are being greedy, in reality they are not. Bottom line is the dollar is weak.

Expect to pay more for everything from food to clothing. That is the sad truth about our economy right now.
I've worked in retail extensively, and have to point out that the markup on clothing in general is very high. Anthro is making a profit on ALL purchases, not just full priced ones. True, the profit margin on a first or second cut is smaller, but it's still a profit. Only when you find those amazing 3rd/4th cuts do the profits vanish- and we all know how infrequent those are.
This is crazy financial advice. Buy what you want if you are comfortable with the price but for heaven's sake, don't buy something full price if its not in budget. I know things will go on sale so I wait for them. Anthro is still making a heavy mark up. Perhaps if they had more form fitting, lady like cuts these past few seasons sales would not have slumped. I have read quite a few opinions of other bloggers who have not purchased as much lately due to the wide unflattering cuts.
1 reply · active 707 weeks ago
Exactly! I never intended this as financial advice. This was only meant as a suggestion if you can afford it.

I am seeing some change over the last month. The Fall Collection has more to offer.

From my Yahoo Mail - Laura
I don't see the problem. You are still spending the same (if you have a monthly budget for clothing). Like she said, you'll have less clothes for the same money and probably get the more popular stuff first. If your budget doesn't support it then it doesn't, no big deal, buy on sale at least if you want. But I'm sure there are plenty of people that can do this and will.
1 reply · active 706 weeks ago
So much of this post was taken out of context. Thank you for having the common sense to make decisions for yourself. I've never seen so much chaos and unreasonable accusations over a post about a store. I have to laugh at some of these comments, because really, does everyone take everything said on any blog with such seriousness.

Sent from my iPhone

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